Windsor House By Ellington

Windsor House is Ellington Properties' debut development in Dubai South's Residential District, marking a landmark expansion of the boutique developer's award-winning design-led portfolio into one of Dubai's fastest-growing urban districts. Comprising two mid-rise G+10 towers with 414 to 415 apartments in Phase 1 and a total masterplan of 830 units across four buildings on two plots, Windsor House offers studios to 3-bedroom residences spanning 432 sqft to 1,507 sqft. Each home reflects Ellington's signature philosophy of purposeful design, with light colours, natural materials, large windows, high ceilings, open-plan layouts and smooth transitions between living areas and balconies. A 41,000 sqft landscaped podium deck hosts a comprehensive wellness and social amenity programme including Pilates studio, yoga deck, co-working lounge, arcade room, family lounge, steam and sauna, kids play zones and BBQ areas. Ground-level retail promenade, pet-friendly community spaces, smart home technology and Green Building Regulation compliance complete the package. Dubai South land transactions exceeded USD 272 million in early 2024 with a 15% projected property value increase, and Ellington brings its design premium to this corridor for the first time.

• Unit Types: Studio, 1BR, 2BR, 2BR with Study and 3BR Apartments

• Starting Price: AED 1,200,000

• Payment Plan: 70/30 with 20% Booking

• Handover: Q3 2028

• Phase 1: 414 to 415 Units Across 2 G+10 Towers

• Masterplan: 830 Units Across 4 Buildings on 2 Plots

• Amenity Deck: 41,000 Sqft Landscaped Podium

• Distinction: Ellington's First Dubai South Development, Boutique Design-Led Quality in a High-Growth Corridor

• Features: Pet-Friendly, Green Building Compliant, Smart Home, Co-Working Lounge, Pilates Studio

• Developer: Ellington Properties, Founded 2014, Dubai's Leading Boutique Design Developer

• Ellington Properties' first Dubai South development, bringing award-winning boutique design quality to a high-growth corridor for the first time

• 41,000 sqft landscaped podium deck, Pilates studio, co-working lounge, arcade room, steam and sauna, pet-friendly and ground-level retail, all above standard Dubai South residential offering

• Projected gross yields of 6% to 8% annually with Ellington design premium above comparable non-Ellington Dubai South product

• Dubai South land transactions exceeded USD 272 million in 2024 with 15% projected property value increase for the district

• 10 minutes from Al Maktoum International Airport, set to become world's largest airport with 260 million passengers annually

• 5 minutes from Expo City Dubai, continuing to evolve as a permanent business, innovation and residential destination

• Ellington design premium delivers 10 to 20% above-market resale values versus comparable non-Ellington product

• Dubai South population expected to reach 500,000 by 2030, ensuring sustained long-term rental and resale demand

• 70/30 payment plan, 20% booking, 40% staged during construction, 30% at Q3 2028 handover

• Pet-friendly, smart home integrated, Green Building Regulation compliant, sustainable design

• AED 2M Plus qualifies for UAE 10-Year Golden Visa for buyer and family

• Freehold ownership, 100% foreign ownership permitted, zero income tax and zero capital gains tax

• Located in Dubai South Residential District, Off Emirates Road (E611), Near Expo City Dubai and Al Maktoum International Airport

• Al Maktoum International Airport (DWC) 10 Minutes Drive

• Expo City Dubai 5 Minutes Drive

• Emirates Road (E611) Direct Access, Key North-South Dubai Highway

• Sheikh Mohammed Bin Zayed Road (E311) Within 10 Minutes

• Dubai South Commercial District Within Community

• Jebel Ali Port and Free Zone 25 Minutes Drive

• Ibn Battuta Mall 20 Minutes Drive

• Mall of the Emirates 25 Minutes Drive

• Dubai Marina and JBR 30 Minutes Drive

• Business Bay 30 Minutes Drive

• Downtown Dubai and Burj Khalifa 35 Minutes Drive

• Dubai International Airport (DXB) 40 Minutes Drive

• Abu Dhabi 75 Minutes Drive via Sheikh Zayed Road

Windsor House features a wellness-first amenity suite across a 41,000 sqft landscaped podium deck, designed with Ellington's signature attention to detail, curated art, social nooks and interactive spaces that bring community to life beyond the standard residential offering.

• 41,000 Sqft Landscaped Podium Deck as Community Heart

• Outdoor Adult Swimming Pool with Green Park Views

• Dedicated Children's Swimming Pool

• Yoga and Meditation Deck for Outdoor Wellness

• Pilates Studio with Professional Equipment

• Fully Equipped Indoor Fitness Centre

• Steam Room and Sauna

• Co-Working Lounge with High-Speed Connectivity

• Arcade Room for Entertainment

• Family Lounge with Billiards

• Kids Play Zones with Safe Modern Equipment

• BBQ Areas and Outdoor Picnic Spaces

• Landscaped Parks, Gardens and Green Open Spaces

• Social Nooks and Curated Seating Alcoves

• Curated Art Installations Throughout Common Areas

• Ground-Level Retail Promenade with Dining and Convenience Options

• Pet-Friendly Community Spaces and Walking Areas

• Smart Home Technology Integrated in All Residences

• Green Building Regulation Compliant, Sustainable Design

• 24/7 Gated Security

• Underground Parking Across 2 Basement Levels

• Studio - Size: 432 Sqft (40 Sq. M), G+10 Towers, 1 Bathroom, Parking: 1 Space, Price from AED 850,000 Plus

• 1BR Apartment - Size: Approx. 780 Sqft (72 Sq. M), G+10 Towers, 1 Bedroom, 1-2 Bathrooms, Parking: 1 Space, Price AED 1,200,000

• 2BR Apartment - Size: 1,131 to 1,256 Sqft (105 to 117 Sq. M), G+10 Towers, 2 Bedrooms, 2-3 Bathrooms, Parking: 1 Space, Price AED 1,800,000 Plus

• 2BR with Study - Size: To be confirmed, G+10 Towers, 2 Bedrooms + Study, 2-3 Bathrooms, Parking: 1 Space, Price on Request

• 3BR Apartment - Size: 1,489 to 1,507 Sqft (138 to 140 Sq. M), G+10 Towers, 3 Bedrooms, 3-4 Bathrooms, Parking: 2 Spaces, Price AED 2,300,000 to AED 2,500,000

• Payment Plan: 70/30

• On Booking: 20%

• After 60 Days: 10%

• Every 60 Days for Next 6 Months: 5% per instalment (3 instalments)

• At 360 Days from Booking: 5%

• At 20% Construction Completion: 5%

• At 30% Construction Completion: 5%

• At 40% Construction Completion: 5%

• At 50% Construction Completion: 5%

• On Handover: 30% (Q3 2028)

Market Snapshot

• Dubai South land transactions exceeded USD 272 million in early 2024, with a 15% projected increase in property values for the district

• Dubai South population is expected to reach 500,000 by 2030, driven by Al Maktoum Airport expansion and Dubai 2040 Urban Master Plan growth

• Windsor House is Ellington Properties' first Dubai South development, bringing boutique design-led quality to a previously under-served residential corridor

• Ellington Properties is Dubai's leading boutique developer known for commanding 10 to 20% design premium above comparable non-Ellington product

• 414 to 415 units in Phase 1 and total 830 units across 4 buildings ensures manageable secondary market liquidity

• Ellington's track record since 2014 includes award-winning projects in Downtown Dubai, Palm Jumeirah and JVC with consistent appreciation

Rental Yield

• Projected gross rental yields of 6% to 8% annually for Windsor House units based on Dubai South market data

• 1BR at AED 1.2M estimated gross annual rental income of AED 72,000 to AED 96,000 at 6% to 8% yield

• 2BR at AED 1.8M estimated gross annual rental income of AED 108,000 to AED 144,000 at 6% to 8% yield

• 3BR at AED 2.3M estimated gross annual rental income of AED 138,000 to AED 184,000 at 6% to 8% yield

• Ellington design premium, Pilates studio, co-working lounge and 41,000 sqft landscaped deck command rental rates above standard Dubai South apartments

• Growing tenant base from Expo City, Al Maktoum Airport ecosystem, Dubai South commercial district and logistics hub workers

Capital Appreciation

• 15% projected property value increase across Dubai South district driven by Al Maktoum Airport expansion

• Al Maktoum International Airport within 10 minutes, set to become world's largest airport with 260 million passengers annually, is the single most powerful long-term catalyst

• Ellington design premium typically delivers 10 to 20% above-market resale values versus comparable non-Ellington product in the same corridor

• Windsor House being Ellington's first Dubai South project creates first-mover positioning in the district for the boutique designer brand

• Q3 2028 handover gives buyers approximately 2 years of construction-period appreciation runway from today

• Dubai South's 2040 Master Plan designation as a major residential and business hub underpins long-term structural demand

Price Per Sqft Value

• At AED 1.2M for a design-led Ellington 1BR in Dubai South with 41,000 sqft amenity deck, co-working lounge and Pilates studio, pricing is among the most compelling boutique developer entries in Dubai

• Comparable Ellington product in JVC and Downtown Dubai transacts at significantly higher price per sqft for similar quality and design standard

• 70/30 plan with 20% booking and 30% at Q3 2028 handover provides manageable cash flow across the 3-year build period

• Studio units from approximately AED 850K Plus offer the most accessible Ellington product entry point available in any Dubai market

Key Risk to Note

• 30% at Q3 2028 handover requires mortgage planning from mid-2026 at the latest

• UAE residents access up to 80% LTV mortgages, non-residents up to 50% LTV

• UAE banks offer off-plan pre-approval up to 24 months in advance of handover

• Dubai South retail, F&B and community infrastructure are still maturing and will take 2 to 3 more years post-handover to reach full activation

• A minimum 2 to 4 year hold post-handover recommended for optimal capital appreciation

Q1. What makes Windsor House unique in Dubai South?

Windsor House is Ellington Properties' first development in Dubai South, bringing the boutique developer's award-winning design-led quality to a district previously dominated by standard residential product. A 41,000 sqft landscaped podium, Pilates studio, co-working lounge, arcade room, steam and sauna, pet-friendly community and ground-level retail promenade with curated art installations set a new design benchmark for Dubai South residential living. Ellington's typical 10 to 20% design premium above comparable product applies directly here.

Q2. How do I handle the 30% payment at Q3 2028 handover?

Start mortgage pre-approval by mid-2026. UAE residents access up to 80% LTV, non-residents up to 50% LTV. The 40% construction instalment schedule is detailed with regular payments over approximately 2 years. UAE banks offer off-plan pre-approval up to 24 months in advance.

Q3. Will property values appreciate?

Yes. Dubai South projects 15% property value increase with USD 272M Plus in 2024 land transactions. Al Maktoum Airport within 10 minutes is the most powerful upcoming catalyst. Ellington design premium delivers 10 to 20% above comparable non-Ellington product consistently. First-mover Ellington entry into Dubai South creates the strongest boutique brand positioning in the district.

Q4. What rental income can I expect after handover?

Projected 6% to 8% gross yields. On a 1BR at AED 1.2M that is approximately AED 72,000 to AED 96,000 annually. Ellington design, Pilates studio, co-working lounge and 41,000 sqft amenity deck command rental premiums above standard Dubai South apartments, with growing tenant demand from Expo City and Al Maktoum Airport ecosystem.

Q5. Who is Ellington Properties?

Ellington Properties was founded in 2014 and is Dubai's leading boutique design-led developer, known for premium finishes, purposeful layouts and community-focused amenities across iconic addresses including Downtown Dubai, Palm Jumeirah and JVC. Ellington consistently receives industry awards for design excellence and has built a loyal international buyer base who specifically seek Ellington product for its quality differentiation. Windsor House marks their most strategically ambitious location expansion to date.