Mercer House By Ellington

Mercer House by Ellington Properties is a landmark dual-tower residential development in Uptown Dubai, Jumeirah Lakes Towers, master-developed by DMCC, one of Dubai's largest free zones. The development is valued at AED 800 million (DLD registered) and comprises a South Tower and North Tower linked by a shared podium housing wellness, retail, sport and hospitality facilities. The South Tower was the inaugural release and the North Tower followed in January 2024 with 325 additional residences. Together the towers offer studios, 1, 2 and 3-bedroom apartments and a limited collection of 4-bedroom penthouses ranging from 513 sqft to 9,485 sqft. Mercer House's signature amenity is its extraordinary 45,000 sqft Urban Beach Club with natural sand, a three-storey beach clubhouse with multiple dining options, beachside pool with integrated pool bar, beach walking paths and a dedicated beach lift, making it the only JLT development with a private beach of this scale. A 30-metre infinity-edge skyline pool, 27-metre family pool, full-size tennis court in a multi-sports hall with 9.2-metre ceiling, scenic sauna with nature video clips for meditation, ice room, The Serenity Lounge, games room, event hall and two dedicated F&B floors round out the exceptional lifestyle offer. Penthouses feature private swimming pools, pool decks, lounge areas, show kitchens and pantries.

• Unit Types: Studio, 1BR, 2BR, 2BR with Study, 3BR Apartments and 4BR Penthouses

• Starting Price: AED 1,150,000

• Payment Plan: 70/30 with 20% Booking

• Handover: Q3 2027

• Two Towers: South Tower and North Tower with Common Podium, AED 800M DLD Value

• Sizes: 513 sqft (Studio) to 9,485 sqft (4BR Penthouse)

• Signature: 45,000 Sqft Urban Beach Club with Natural Sand, Only One in JLT

• Location: Uptown Dubai, JLT, 2 Minutes from Dubai Marina, Next to Sheikh Zayed Road

• Master Developer: DMCC, Uptown Dubai Competing with Downtown and DIFC for South Dubai

• Developer: Ellington Properties, 96% Occupancy Rate, AED 800M Project Value

• AED 800 million DLD-registered development, Ellington Properties' largest and most ambitious project

• 45,000 sqft Urban Beach Club with natural sand, the only private beach of this scale in all of JLT and Uptown Dubai

• Unit sizes 15% larger than JLT community average, creating inherent space premium above all competing product

• JLT 1BR apartments averaging AED 113,000 per year, 6.2% Plus ROI with Mercer House premium amenities commanding above-market rates

• 30-metre infinity pool on 24th floor, full-size tennis court, padel courts, squash courts, scenic sauna with nature clips and submarine-themed kids area

• Only 2 four-bedroom duplex penthouses at 9,485 sqft with private pools in the entire project, rarest ultra-luxury product in Uptown Dubai

• DMCC Metro at walking distance ensuring near-zero vacancy from 24,000 Plus DMCC businesses and 85,000 Plus free zone residents

• 5 minutes from Dubai Marina, JBR and Jumeirah Beach, 10 minutes from Mall of the Emirates and Palm Jumeirah

• Uptown Dubai DMCC-backed district positioned to compete with Downtown and DIFC as South Dubai's new urban hub

• Ellington's 96% occupancy rate and 10 to 20% design premium above non-Ellington JLT product consistently validated

• 70/30 payment plan, 20% booking, 50% in 8 construction instalments, 30% at Q3 2027, post-handover plan available

• AED 2M Plus qualifies for UAE 10-Year Golden Visa

• Freehold ownership, 100% foreign ownership permitted, zero income tax and zero capital gains tax

• Located in Uptown Dubai, JLT, Directly Opposite Dubai Marina, Steps from Sheikh Zayed Road

• Sheikh Zayed Road (E11) Within 5 Minutes, Dubai's Main Coastal Highway

• First Al Khail Street Direct Access, Primary Uptown Dubai Arterial Road

• DMCC Metro Station Walking Distance, Red Line Metro Connectivity

• Dubai Marina 5 Minutes Drive, Waterfront Lifestyle Hub

• JBR The Walk and Open Beach 5 to 7 Minutes Drive

• Jumeirah Beach 5 Minutes Drive

• Emirates Golf Club 10 Minutes Drive

• Ibn Battuta Mall 12 Minutes Drive

• Mall of the Emirates 10 Minutes Drive

• Palm Jumeirah 10 Minutes Drive

• Ain Dubai World's Largest Observation Wheel 10 Minutes Drive

• Downtown Dubai and Burj Khalifa 20 Minutes Drive

• Dubai International Airport (DXB) 25 Minutes Drive

• Al Maktoum International Airport (DWC) 20 Minutes Drive

Mercer House delivers Ellington's most comprehensive amenity programme to date, anchored by the only 45,000 sqft Urban Beach Club with natural sand in all of JLT and Uptown Dubai, with amenities spread across ground level, four podium floors, 24th floor and penthouse level.

• 45,000 Sqft Fully Landscaped Urban Beach Club with Natural Sand, Unique Across All of JLT

• Three-Storey Beach Clubhouse with Multiple Dining Concepts and Upper Club Terrace

• Island Podium with Beach Bar, Pool Bar and DJ Booth

• Beachside Bubble Pool and Sun Loungers

• 27-Metre x 6-Metre Family Pool with Sun Loungers and Cabanas

• 30-Metre x 6-Metre Infinity-Edge Skyline Pool on 24th Floor with Panoramic Views

• 24th Floor Private Clubhouse with Private Dining Area and Meeting Rooms

• Multi-Sports Hall with 9.2-Metre Clear Ceiling Accommodating Full-Size Tennis Court

• Padel Courts

• Squash Courts

• Fully Equipped Fitness Studio and Gymnasium

• Scenic Sauna with Nature Video Clips for Immersive Meditation Experience

• Lobby Workstations and Library

• The Serenity Lounge with Bookcase and Board Games Collection

• Submarine-Themed Kids Play Area with Outdoor Playground

• Games Room with Arcade Zone, Sing and Dance Revolution Area

• 20,000 Sqft Ground-Level Retail Plaza

• Experiential Escalators from Ground Level to Podium Retail

• 4 Dedicated Resident Parking Levels per Tower

• Smart Home Automation System in All Units

• European Branded Appliances in All Kitchens

• Concierge Services

• 24/7 Security

• Studio Type A - Size: 513 Sqft, 1 Bathroom, Parking: 1 Space, JLT or Marina Views, Price from AED 1,150,000

• Studio Type B - Size: 557 Sqft, 1 Bathroom, Parking: 1 Space, JLT or Marina Views, Price on Request

• 1BR Apartment - Size: Approx. 925 Sqft, 1 Bedroom, 2 Bathrooms, Laundry, Balcony, Parking: 1 Space, Price on Request

• 2BR Apartment - Size: 1,375 Sqft, 2 Bedrooms, 2-3 Bathrooms, Laundry, Balcony, Parking: 1 Space, Price on Request

• 2BR Apartment with Study - Size: To be confirmed, 2 Bedrooms + Study, 2-3 Bathrooms, Laundry, Balcony, Parking: 1 Space, Price on Request

• 3BR Apartment - Size: 2,135 to 2,577 Sqft, 3 Bedrooms + Maid's Room, 3-4 Bathrooms, Laundry, 2 Balconies, Parking: 2 Spaces, Price on Request

• 4BR Duplex Penthouse - Size: 9,455 to 9,485 Sqft, Across Two Levels, 4 Bedrooms, 4-5 Bathrooms, Private Swimming Pool, Pool Deck, Lounge, Show Kitchen, Preparation Kitchen, Pantry, Parking: 2 Spaces, Only 2 Units Total (One Per Tower), Price on Request

• Payment Plan: 70/30 (20/50/30)

• On Booking: 20% (10% EOI also available to secure unit before full booking)

• During Construction: 50% in eight staged milestone-based instalments

• On Handover: 30% at Q3 2027 (July 2027)

• Post-Handover Plan also available for qualifying buyers, confirm with sales team

Market Snapshot

• JLT 1BR apartments averaged AED 113,000 per year in rental income as of Q4 2023, with yields of 6.2% Plus, among the strongest in Dubai for mid-luxury product

• Mercer House is an AED 800 million DLD-registered development, Ellington Properties' largest and most ambitious project to date

• Unit sizes are 15% larger than the JLT and Uptown Dubai community average, creating a design and space premium above all competing product

• The 45,000 sqft Urban Beach Club with natural sand is unique across all of JLT and Uptown Dubai, creating a lifestyle premium found in no other tower in the area

• Ellington Properties reports 96% occupancy rate across all delivered projects, the strongest end-user demand indicator of any Dubai boutique developer

• DMCC free zone home to 24,000 Plus businesses and 85,000 Plus individuals creates a permanent captive professional tenant base at the doorstep

Rental Yield

• JLT 1BR apartments averaging AED 113,000 per year and 6.2% Plus ROI as of Q4 2023 with continued upward trajectory

• Studio at AED 2M estimated gross annual rental income of AED 124,000 to AED 160,000 at 6.2% to 8% yield

• 1BR at AED 2.58M estimated gross annual rental income of AED 160,000 to AED 206,400 at 6.2% to 8% yield

• 2BR at AED 3.5M Plus estimated gross annual rental income of AED 217,000 to AED 280,000 Plus at 6.2% to 8% yield

• Urban Beach Club, 30-metre infinity pool, padel and squash courts, and 15% oversized units command premium rental rates above all competing JLT towers

• DMCC Metro at walking distance drives near-zero vacancy from corporate and professional DMCC free zone tenants

Capital Appreciation

• JLT prices have consistently appreciated driven by proximity to Dubai Marina, Palm Jumeirah, Sheikh Zayed Road and DMCC Metro

• Uptown Dubai's DMCC-backed vision to compete with Downtown and DIFC is the primary long-term appreciation catalyst for the district

• Ellington design premium of 10 to 20% above comparable non-Ellington product consistently validated at resale

• AED 800 million DLD-registered project value and only 2 four-bedroom duplex penthouses at 9,485 sqft with private pools represent the scarcest ultra-premium product in JLT

• Q3 2027 handover with approximately 12 months remaining positions buyers for near-term rental income generation

• Units 15% larger than community average create inherent structural premium above standard JLT product at resale

Price Per Sqft Value

• Studio from AED 2,000,000 for 513 sqft in a DMCC free zone Uptown Dubai address with the only Urban Beach Club in JLT, strongly competitive pricing

• 1BR from AED 2,580,828 with 925 sqft (15% larger than community average), infinity pool, padel and squash courts at walking distance to DMCC Metro

• 3BR from AED 2,135 to 2,577 sqft represents the most generous 3BR sizing available in any JLT residential development

• 70/30 plan with 20% booking and 30% at July 2027 handover, mortgage pre-approval should be initiated immediately

Key Risk to Note

• 30% at Q3 2027 handover is approaching, initiate mortgage pre-approval immediately

• UAE residents access up to 80% LTV mortgages, non-residents up to 50% LTV

• UAE banks offer off-plan pre-approval up to 24 months before handover

• Service charge of AED 22 per sqft is above average for Dubai due to premium amenities, confirm total service charge cost before purchase

• A minimum 2 to 3 year hold post-handover recommended for full Ellington design premium and Uptown district maturation premium capture

Q1. What makes Mercer House unique in JLT and Uptown Dubai?

Mercer House is the only residential development in JLT with a 45,000 sqft Urban Beach Club featuring natural sand, a three-storey beach clubhouse, beach bar with pool bar and DJ booth, a 30-metre 24th-floor infinity-edge skyline pool, full-size tennis court in a 9.2-metre ceiling sports hall, plus padel and squash courts. Unit sizes are 15% larger than the JLT community average. Only 2 four-bedroom duplex penthouses exist in the entire 600-unit project, each at 9,485 sqft with private pools. It is Ellington's largest project at AED 800 million DLD registered value.

Q2. What are the correct starting prices?

Studios start from AED 2,000,000. One-bedroom apartments start from AED 2,580,828. Two-bedroom apartments are priced on request from approximately AED 3,200,000 Plus. Three-bedroom apartments range from AED 4,000,000 Plus. The 4-bedroom duplex penthouses at 9,485 sqft are priced on request and represent the most exclusive product in the building.

Q3. How do I handle the 30% payment at Q3 2027 handover?

Initiate mortgage pre-approval immediately given Q3 2027 proximity. UAE residents access up to 80% LTV, non-residents up to 50% LTV. The 50% construction instalments are spread across eight milestone payments. A post-handover plan is also available for qualifying buyers. Ellington's AED 800M DLD value supports strong UAE bank approval confidence.

Q4. What rental income can I expect?

JLT 1BR apartments averaged AED 113,000 per year with 6.2% Plus ROI as of Q4 2023. Mercer House units are 15% larger than average and the Urban Beach Club, infinity pool, padel and squash courts position them for premium rents above all competing JLT product. Short-term Airbnb demand from Dubai Marina and beach proximity adds further yield upside.

Q5. How many penthouses are available?

Only 2 four-bedroom duplex penthouses exist across the entire Mercer House development, one in the South Tower and one in the North Tower. Each is 9,455 to 9,485 sqft across two levels with private swimming pool, pool deck, lounge area, show kitchen, preparation kitchen and pantry. These are among the most exclusive residential addresses in all of Uptown Dubai.