Mercedes-Benz Places | Binghatti City

Mercedes-Benz Places | Binghatti City is the world's first Mercedes-Benz branded city, a landmark AED 30 billion (USD 8.2 billion) master-planned community launched on 14 January 2026 in a spectacular unveiling ceremony in Meydan. Spanning over 10 million sqft in Nad Al Sheba 1, Meydan, MBR City, the development represents the second collaboration between Binghatti Developers and Mercedes-Benz, following their earlier Downtown Dubai project, and marks Binghatti's first fully master-planned community. Unlike a typical branded tower, Binghatti City extends the Mercedes-Benz design philosophy of Sensual Purity across an entire urban ecosystem, with 12 towers, 13,000 plus residences, cultural districts, retail boulevards, green corridors, wellness zones, dining hubs, community spaces, and mobility infrastructure including planned aerial taxi integration from 2026. Tower names include Vision Simplex, Vision AVTR, AMG Vision, Vision One Eleven, Maybach Tower, and Vision Iconic, each embodying a different chapter of Mercedes-Benz's design and innovation legacy. Binghatti is a self-funded developer, eliminating execution risk and ensuring timely phased delivery from 2027 to 2029.

• Unit Types: Studio, 1BR, 2BR, 3BR Apartments, 4BR and 5BR Homes (Vision Iconic), Sky Villas and Penthouses

• Starting Price: AED 1,300,000

• Payment Plan: 70/30

• Handover: Phased 2027 to 2029

• Total Towers: 12 Residential Towers

• Total Residences: 13,000 Plus Across All Phases

• Masterplan: 10 Million Plus Sqft, AED 30 Billion

• World First: World's First Mercedes-Benz Branded City

• Mobility: Planned Aerial Taxi Integration from 2026, Solar-Powered EV Charging

• Developer: Binghatti Developers, Self-Funded, AED 80 Billion Plus Portfolio, 12,500 Plus Units Delivered

• World's first Mercedes-Benz branded city, an entirely unique and globally recognisable asset with no comparable supply anywhere

• Private swimming pool in every residence from studio level, unprecedented at AED 1.3M price point in Dubai

• Branded luxury premium of 25 to 50% above non-branded product (Cushman and Wakefield) driving resale and rental uplift

• AED 30 billion, 10 million sqft masterplan with 12 towers, 13,000 residences, cultural districts, retail boulevards and wellness zones

• 10 minutes to Downtown Dubai and Burj Khalifa, 15 minutes to DXB Airport and DIFC from Nad Al Sheba 1, Meydan

• Planned aerial taxi integration from 2026, adding future-forward mobility premium to Binghatti City residents

• Gross rental yields of 5% to 8% with Mercedes-Benz brand and private pool positioning for short-term rental premium

• Early entry from AED 1.3M with EOI deposits from AED 20,000, one of the most accessible HNWI-branded entries in Dubai

• Binghatti is a self-funded developer, eliminating execution risk and ensuring phased on-time delivery 2027 to 2029

• Located in Nad Al Sheba 1, Meydan, MBR City, One of Dubai's Most Strategically Positioned Growth Corridors

• Dubai Al Ain Road (E66) Direct Access, Key Road Connecting Meydan to Downtown and Beyond

• Ras Al Khor Road (E44) Direct Access, Fast Link to DIFC, Business Bay and Dubai Creek

• Downtown Dubai and Burj Khalifa 10 Minutes Drive

• Dubai International Airport (DXB) 15 Minutes Drive

• DIFC and Business Bay 15 Minutes Drive

• Dubai Hills Mall 15 Minutes Drive

• Dubai Mall 10 Minutes Drive

• Meydan Racecourse and Hotel Within the Vicinity

• Ras Al Khor Wildlife Sanctuary Within 10 Minutes

• Dubai Creek Harbour and Creek Tower Within 15 Minutes

• Dubai Marina and JBR Within 25 Minutes Drive

• Al Maktoum International Airport (DWC) Within 35 Minutes Drive

Mercedes-Benz Places | Binghatti City delivers a fully integrated lifestyle ecosystem where amenities are not confined to a single building but distributed across a 10 million sqft urban masterplan, with three dedicated amenity floors per tower and community-wide cultural, wellness, retail and mobility infrastructure shaped by the Mercedes-Benz Sensual Purity design philosophy.

• Private Swimming Pool in Every Residence

• Three Full Dedicated Amenity Floors per Tower

• Infinity Pools, Sky Pools and Swimming Pools Across Towers

• Sky Lounges and Rooftop Terraces with City and Skyline Views

• World-Class Gymnasium and Wellness Centres

• Spa, Sauna and Thermal Wellness Facilities

• Yoga and Meditation Zones

• Cultural Districts with Art Installations and Exhibition Spaces

• Retail Boulevards with Flagship Stores, Boutiques and F&B

• Green Corridors, Landscaped Parks and Open Community Spaces

• Dedicated Wellness Zones Across the Masterplan

• Community Gathering Spaces and Social Hubs

• Mobility Hubs with Aerial Taxi Integration (Planned from 2026)

• Solar-Powered EV Charging Stations Throughout

• Smart Home Technology in All Units

• Concierge and Lifestyle Services

• Valet Parking Services

• Tier 3 Security with Advanced CCTV and Smart Access

• Grand Entrance Lobbies Designed with Mercedes-Benz Sensual Purity Language

• Dining Restaurants and Outdoor Terrace F&B Within Masterplan

• Studio - Size: 370 to 380 Sqft, 30 to 34 Floors (Varies by Tower), 1 Bathroom, Parking: 1 Space, Private Pool, Price AED 1,300,000

• 1BR Apartment - Size: 600 to 975 Sqft, Multiple Towers, 1 Bedroom, 1-2 Bathrooms, Parking: 1 Space, Private Pool, Price AED 2,250,000 Plus

• 2BR Apartment - Size: 992 to 1,100 Sqft, Multiple Towers, 2 Bedrooms, 2-3 Bathrooms, Parking: 1 Space, Private Pool, Price AED 3,200,000 Plus

• 3BR Apartment - Size: 1,100 to 1,321 Sqft, Multiple Towers, 3 Bedrooms, 3-4 Bathrooms, Parking: 2 Spaces, Private Pool, Price AED 4,500,000 Plus

• 4BR and 5BR Homes (Vision Iconic Tower) - Size: To be confirmed, Vision Iconic Tower, 4 to 5 Bedrooms, Bathrooms, Parking: 2 Spaces, Private Pool, Price AED 7,000,000 Plus

• Sky Villa and Penthouse - Size: To be confirmed, Top Floors Across Select Towers, Multiple Bedrooms, Private Pool, Panoramic Views, Price AED 10,000,000 Plus

• Payment Plan: 70/30

• EOI to Secure: AED 20,000 (Studio), AED 40,000 (1BR)

• On Booking: 10% to 20% (Varies by Tower and Unit)

• During Construction: 50% to 60% in staged instalments

• On Handover: 30% (Phased 2027 to 2029 by Tower)

Market Snapshot

• World's first Mercedes-Benz branded city, creating a globally recognised and collectible asset class with no comparable supply anywhere

• Dubai prime market recorded USD 10M Plus home sales up 54% year-on-year in Q3 2025, with prime prices forecast to rise further

• Over 9,800 millionaires relocated to Dubai in 2024, with 81,200 millionaires now resident, sustaining ultra-luxury demand

• Branded luxury residences in Dubai command a 25 to 50% premium above non-branded product (Cushman and Wakefield data)

• AED 30 billion masterplan scale ensures long-term community development, retail activation and lifestyle maturation

• Binghatti is a self-funded developer, eliminating execution risk that affects debt-funded competitors

Rental Yield

• Branded luxury residences in Meydan and MBR City tracking gross yields of 5% to 8% as of Q1 2026

• Studio at AED 1.3M estimated gross annual rental income of AED 65,000 to AED 104,000 at 5% to 8% yield

• 1BR at AED 2.25M estimated gross annual rental income of AED 112,500 to AED 180,000 at 5% to 8% yield

• Mercedes-Benz brand premium supports 25 to 50% rental premium above comparable non-branded Meydan product

• Private pool in every unit from studio level is a unique feature that commands significant short-term rental premium on Airbnb

• Planned aerial taxi integration and 10 million sqft of retail, dining and cultural amenities drive year-round occupancy demand

Capital Appreciation

• World's first Mercedes-Benz branded city, no comparable supply globally, creating permanent structural scarcity premium

• Mercedes-Benz brand premium historically delivers 25 to 50% above-market values on resale for branded residential product

• Binghatti City is positioned within MBR City and Meydan, two of Dubai's highest-growth master-planned zones

• AED 30 billion masterplan with 13,000 plus residences creates a self-sustaining community that drives surrounding land values upward

• Phased delivery from 2027 to 2029 allows early buyers to benefit from appreciation across multiple phases

• Aerial taxi integration planned from 2026 adds future-forward connectivity premium unavailable to other Dubai communities

Price Per Sqft Value

• At AED 1.3M for a branded Mercedes-Benz studio with private pool in Meydan, entry pricing is highly competitive versus Downtown Dubai and DIFC branded product at 2 to 3 times higher per sqft

• Private pool feature from studio level is unprecedented in Dubai at this price point and drives significant short-term rental uplift

• 70/30 plan with low EOI deposits of AED 20,000 for studio and AED 40,000 for 1BR minimises initial capital outlay

• Binghatti's self-funded model ensures no developer financing delays, supporting on-time delivery and buyer confidence

Key Risk to Note

• 30% at handover requires mortgage planning, with phased handovers from 2027 to 2029 depending on tower selected

• UAE residents access up to 80% LTV mortgages, non-residents up to 50% LTV

• UAE banks offer off-plan pre-approval up to 24 months in advance of handover

• Large masterplan communities take 3 to 5 years for full retail, F&B and lifestyle activation post-first-handover

• A minimum 2 to 4 year hold post-handover is recommended for full brand and community premium capture

Q1. What makes Binghatti City unique in Dubai?

It is the world's first Mercedes-Benz branded city, not just a tower. 12 towers, 13,000 residences, cultural districts, retail boulevards, wellness zones, green corridors and planned aerial taxi integration across 10 million sqft, all shaped by the Mercedes-Benz Sensual Purity design philosophy. Every unit from studio level includes a private pool, unprecedented at this price point in Dubai.

Q2. What is the payment plan and how does it work?

The base structure is 70/30 with EOI deposits as low as AED 20,000 for studios and AED 40,000 for 1BRs. On booking 10% to 20%, during construction 50% to 60% in stages, and 30% at handover. Phased delivery from 2027 to 2029 means buyers select a tower with a specific handover timeline.

Q3. Will property values appreciate?

Yes. Branded luxury residences command 25 to 50% premium above non-branded product per Cushman and Wakefield data. Dubai prime sales rose 54% year-on-year and 9,800 plus millionaires relocated in 2024. Meydan and MBR City are among Dubai's highest-growth corridors. Early-phase buyers benefit from appreciation across subsequent tower phases.

Q4. What rental income can I expect after handover?

Branded Meydan units track 5% to 8% gross yields. On a studio at AED 1.3M that is AED 65,000 to AED 104,000 annually. Private pools in every unit from studio level create strong short-term rental premium on Airbnb, particularly given proximity to Downtown Dubai, Meydan Racecourse and Dubai Creek Harbour.

Q5. Who is Binghatti Developers?

Binghatti Developers is one of Dubai's most prolific and design-forward developers with an AED 80 billion plus portfolio, 80 plus projects and 12,500 plus units delivered. Critically, Binghatti is a self-funded developer, eliminating the execution risk that affects debt-dependent competitors. The Mercedes-Benz partnership began with their Downtown Dubai collaboration and has now expanded to this AED 30 billion Binghatti City masterplan.