Binghatti Mercedes‑Benz

Mercedes-Benz Places by Binghatti is the world's first Mercedes-Benz branded residential tower, rising 65 storeys in the heart of Downtown Dubai. The hyper-tower comprises just 150 ultra-luxury residences, including 2 and 3-bedroom suites and a limited collection of signature penthouses and duplexes, all featuring wrap-around curved balconies, 4.2-metre slab-to-slab ceiling heights and interiors inspired by Mercedes-Benz's "Sensual Purity" design philosophy. Positioned within walking distance of Burj Khalifa, Dubai Opera and The Dubai Mall, the project targets an ultra-high-net-worth buyer segment seeking scarcity, global brand equity and trophy-asset value. With prices starting from AED 10 million and a 70/30 construction-linked payment plan, the development is scheduled for handover in December 2026.

• World's first Mercedes-Benz branded residential tower

• 65-storey hyper-tower with only 150 residences

• Unit sizes ranging from 1,837 to 18,105 sqft

• Prices starting from AED 10,000,000

• 70/30 payment plan with 5% on booking

• Handover scheduled for December 2026

• 4.2-metre slab-to-slab ceiling heights across all units

• Sustainable facade with targeted LEED certification

• Freehold ownership open to international buyers

• Golden Visa eligible on qualifying purchases

• World's first Mercedes-Benz branded residential tower

• Extreme scarcity with only 150 residences in the entire development

• Prime Downtown Dubai location with Burj Khalifa and Dubai Canal views

• Interiors designed around Mercedes-Benz "Sensual Purity" language

• 4.2-metre slab-to-slab ceilings across all residences

• Sustainable facade with solar photovoltaic technology and targeted LEED certification

• Freehold ownership available to international buyers

• UAE 10-year Golden Visa eligibility on qualifying purchases

• Strong global brand premium supporting long-term capital value

• 70/30 payment plan requiring only 5% at booking

• Hotel-grade concierge, spa and wellness amenities

• Positioned to attract long-term HNWI and collector demand

• Located in Downtown Dubai, within walking distance of Burj Khalifa and Dubai Opera

• Close proximity to The Dubai Mall, Dubai's premier shopping and entertainment destination

• Approximately 7 minutes to the wider Downtown Dubai core

• Approximately 22 minutes to Dubai Marina

• Approximately 14 minutes to Dubai International Airport (DXB)

• Approximately 35 minutes to Al Maktoum International Airport (DWC)

• Fast connectivity via Sheikh Zayed Road, Downtown Dubai's principal arterial road

• Nearby metro stations at Business Bay and Burj Khalifa/Dubai Mall

• Approximately 15 minutes to Jumeirah Beach

• Approximately 15 minutes to Ras Al Khor Wildlife Sanctuary

Mercedes-Benz Places delivers a hotel-grade amenity programme built around privacy, wellness and bespoke concierge service, reflecting its positioning as a trophy branded residence.

• Dedicated concierge service

• Sky infinity pool at height

• Private infinity pools within select penthouse and duplex units

• Podium-level swimming pool

• Full housekeeping service

• Fully equipped fitness centre and gym

• In-residence food and beverage service

• On-site spa services

• Parking access card entry system

• Valet parking service

• Private dedicated penthouse parking

• Smart home automation system

• Integrated acoustic sound system

• Sustainable facade with solar photovoltaic technology

• Targeted LEED green building certification

• Show kitchens and family lounges within larger units

• In-home office lounges in penthouse residences

• 2BR Apartment - Size: 1,837 to 2,700 Sqft, Floors 6 to 40, 2 Bedrooms, 2-3 Bathrooms, Parking: 1 Space, Burj Khalifa or Dubai Canal View, Price AED 10,000,000 Plus

• 3BR Apartment - Size: 2,710 to 3,500 Sqft, Floors 6 to 45, 3 Bedrooms, 3-4 Bathrooms, Parking: 2 Spaces, Burj Khalifa and Downtown Skyline View, Price AED 19,999,999 Plus

• 4BR Penthouse - Size: 3,007 to 6,000 Sqft, Floors 50 to 62, 4 Bedrooms, 5 Bathrooms, Parking: 2 Spaces, Panoramic Burj Khalifa and Canal View, Price AED 35,299,999 Plus

• 5BR Penthouse - Size: 6,891 to 12,500 Sqft, Floors 55 to 64, 5 Bedrooms, 6-7 Bathrooms, Parking: 3 Spaces, Full Downtown and Canal Panorama, Price AED 55,000,000 Plus

• Signature Duplex Penthouse - Size: up to 18,105 Sqft, Floors 63 to 65, 6-7 Bedrooms, 8+ Bathrooms, Parking: 4 Spaces, 360-Degree Downtown and Burj Khalifa View, Price AED 79,000,000 Plus

• 5% - Down payment on booking

• 65% - During construction, in staged instalments

• 30% - On handover (December 2026)

Market Snapshot

• Downtown Dubai remains the emirate's most prestigious and land-constrained luxury residential submarket

• Mercedes-Benz Places targets a narrow HNWI buyer segment rather than mass-market rental volume

• Only 150 residences are available in the entire hyper-tower, reinforcing extreme scarcity

• Global Mercedes-Benz brand equity supports long-term buyer recognition and demand

• Downtown Dubai has consistently been one of the most resilient luxury submarkets through past market cycles

Rental Yield

• Branded ultra-luxury residences in Downtown Dubai typically achieve gross yields in the 4-6% range

• The project's HNWI positioning favours long-term value preservation over high rental turnover

• Short-term luxury rental demand in Downtown Dubai remains strong given its central tourist and business appeal

• Limited comparable branded supply supports premium achievable rents

Capital Appreciation

• Branded residences in Dubai have historically commanded a capital value premium of 15-30% over unbranded equivalents

• Extreme scarcity of only 150 units supports long-term price resilience

• Downtown Dubai's continued global profile supports sustained international buyer demand

• First-of-its-kind Mercedes-Benz branding is expected to support strong resale positioning at handover

Price Per Sqft Value

• Entry pricing reflects a premium positioning consistent with branded, ultra-luxury Downtown product

• Penthouse and duplex pricing scales significantly given the extreme size and exclusivity of top-floor units

• Price per sqft is expected to firm further as the project approaches its December 2026 handover

Key Risk to Note

• High entry price point limits the addressable buyer pool to HNWI and UHNWI investors

• Off-plan construction timelines can shift; buyers should verify the latest progress with the developer

• Service charges for a branded ultra-luxury tower are expected to be materially higher than standard Downtown stock and should be confirmed prior to purchase

• Exact unit-by-unit pricing for larger configurations is available upon request only and may vary by availability

• Branded residence premiums can compress if additional branded towers enter the Downtown market

What makes Mercedes-Benz Places unique?

It is the world's first Mercedes-Benz branded residential tower, combining automotive design language, extreme scarcity of only 150 units, and a prime Downtown Dubai location within walking distance of Burj Khalifa.

How is the final payment handled at handover?

Buyers pay the remaining 30% balance at handover, scheduled for December 2026, at which point title transfer is processed through the Dubai Land Department.

Is the project expected to appreciate in value?

Branded residences in Dubai have historically achieved a capital value premium over unbranded equivalents, and the extreme scarcity of only 150 units in this hyper-tower supports long-term price resilience.

What kind of rental income can be expected?

Branded ultra-luxury residences in Downtown Dubai typically achieve gross rental yields in the 4-6% range, with the project's HNWI positioning favouring long-term value preservation over rental volume.

Who is the developer behind this project?

Binghatti Developers, one of the UAE's largest private developers with 79+ projects valued at over AED 50 billion, in partnership with Mercedes-Benz for this landmark branded collaboration.